The key to great results with Admob is in the configuration, you need to focus on modifying filters and adjusting other customization settings so that only the best, most highly targeted leads are shown the advertisement.
Using AdMob’s preset functionality will not get the kind of targeted leads that most Pay Per Call advertisers are looking for, however. When advertisers click through to the ‘create a campaign’ page, the default setting is for a banner advertisement to be shown to everyone since the target audience is the entire planet. By taking five minutes to select, for example, only the United states or just a few individual states if the offer is regional, it is possible to significantly extend an advertising budget while ruling out viewers who cannot benefit from an offer anyway.
It also helps to understand the demographics of AdMob users.
The average age of an AdMob viewer is between 16 and 25. An offer focused on helping people through bankruptcy generally wouldn’t appeal to someone of that age. But education verticals, on the other hand, do exceptionally well on AdMob for a number of reasons. Think about it: If after playing a particularly fun app game the user sees a banner ad for earning a degree in game design and animation, the user at that very moment can envision themselves creating a game as engaging as the one they just finished playing and will call to learn more.
To generate a return on investment that reaches 220 percent, it is also important to understand that every smart phone application has its own unique characteristics. Choosing the right one for your target audience and then presenting its users with relevant, well-designed banner advertisements can gain a company an ROI that is better than industry averages — and well above expectations.
